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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A conversion optimization specialist wants to run a test on a Campaign's hero image. The goal is to test three new images (Treatment A, B, and C) against the original version to see which one generates the most clicks. A small portion of the audience should be reserved as a baseline.
What is the correct way to configure this content experiment?

A) One experiment for A vs. the original, and a second experiment for B vs.
B) Two treatments (A, B) and a control group, which will automatically receive a third version.
C) Three treatments (A, B, C) with the audience split evenly between them.
D) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.

2. An event marketing coordinator is setting up a journey to send a reminder email for an upcoming webinar. The journey should start exactly 48 hours before the webinar for each registered user. The webinar's specific date and time is stored as a `webinarDate` attribute on each registrant's profile.
How should the entry and timing of this journey be configured?

A) Start with an 'Audience Qualification' activity for a segment of "all webinar registrants".
B) Start with a scheduled 'Read Audience' activity that runs hourly to check for registrants.
C) Start with a 'Read Audience' activity scheduled to run daily, followed by a condition to check if the webinar date is in 2 days.
D) Start with a 'Reaction' event that listens for a registration confirmation.

3. A technical marketer is explaining the offer selection process to a new team member. They describe how the system narrows down offers for a given profile.
When a profile is evaluated against a decision, what is the correct sequence of steps the Offer Decisioning engine performs?
1. The engine determines which offers the profile is eligible for based on each offer's rules.
2. The engine applies frequency capping and other constraints.
3. The engine selects the best offer(s) from the eligible pool based on ranking criteria.
4. The engine filters the offers based on the placements requested.

A) 4, 1, 2, 3
B) 1, 3, 2, 4
C) 1, 4, 3, 2
D) 4, 1, 3, 2

4. An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?

A) Enrich
B) Exclude
C) Audience
D) Split

5. A business practitioner needs to create an audience of users who have performed a specific sequence of actions: 1) Viewed a "Product Page", then 2) "Added to Cart", and finally 3) "Started Checkout".
What type of audience logic or evaluation method should be used to build this segment?

A) A static list upload.
B) A single event-based rule looking for "Started Checkout".
C) A sequential segmentation rule.
D) A composition of three separate audiences using an AND operator.

Solutions: