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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two are attributes of third-party data? (Choose two.)

A) Often billed directly by the media partner
B) Offered on a private marketplace, via direct sales to marketers
C) Free to use for activation, targeting, and analytics
D) Can be confirmed from multiple outside sources

2. What is the reason to use batch versus real-time SDT?

A) If you want to receive user data as it is collected on users via HTTP POST or GET requests
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want user data transferred directly to your server
D) If you want user data sent without authentication

3. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Select JSON Result in the Container Settings.
B) Select JSON Return Tag in the Campaign Settings.
C) Add phint ret=js to the CoreTag.
D) Deploy the JSON Return Tag.

4. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Buy
B) Optimize
C) Avoid
D) Target

5. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Site optimization | flat fee
B) Dynamic creative optimization | flat fee
C) Social | real-time bidding
D) Email | auction
E) Media targeting | cost-per-stamp
F) Search | % of spend

Solutions: