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| Section | Objectives |
|---|---|
| Audience Segmentation and Management | - Identity resolution and profile management - Audience creation and segmentation rules |
| Campaign Activation and Data Usage | - Audience activation workflows - Integration with marketing channels |
| Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
| Oracle Marketing Cloud Data Management Platform Fundamentals | - Core concepts of Oracle DMP - Platform architecture and components |
| Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
Question 1
Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?
A. User Data API
B. Ping API
C. Taxonomy API
D. Pixel URL API
E. Audiences API
Question 2
Which two are attributes of third-party data? (Choose two.)
A. Often billed directly by the media partner
B. Offered on a private marketplace, via direct sales to marketers
C. Free to use for activation, targeting, and analytics
D. Can be confirmed from multiple outside sources
Question 3
Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?
A. Dynamic Synchronous
B. Synchronous
C. IFrame
D. Asynchronous
E. Pixel
Question 4
Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?
A. Agency ownership of the DMP
B. Full client control
C. Client ownership of the DMP
D. Full agency control
Question 5
You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
A. awytM3DD bk112=25~bk111= M~bk115=2
B. awytM3DD bk112=25#bk111= M#bk115=2
C. awytM3DD bk112=25@bk111=M@bk115=2
D. awytM3DD bk112=25|bk111=M|bk115=2
E. awytM3DD bk112=25,bk111=M,bk115=2
F. awytM3DD bk112=25%bk111=M%bk115=2
Solutions:
| Question 1 Answer: E | Question 2 Answer: B,C | Question 3 Answer: E | Question 4 Answer: A | Question 5 Answer: D |
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