Facebook 410-101 : Facebook Certified media buying professional

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A. Open one Fan Page with multiple locations.
B. You are not able to set up franchise locations on Facebook.
C. Open a new Fan Page for each location.
D. Open a Global Fan Page.

Question 2

Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.

A. Frequency
B. Quality Ranking
C. Advertiser bid
D. Estimated Action Rates
E. Relevance
F. Ad Quality
G. Conversion Rate Ranking

Question 3

Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A. Select video views objective in order to run on both placements.
B. Make sure video has sound
C. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
D. Select reach objective to optimize delivery.
E. Shorten the video length to 20 seconds in order to run on both placements.
F. Shorten the video length to 15 seconds in order to run both placements.

Question 4

You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

A. Change video so that it does not require sound in the beginning
B. Tag influencers in the video.
C. Take off subtitles
D. Add thumbnail image with less than 20% text
E. Reduce video length to 1 minute.

Question 5

You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

A. You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
B. You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
C. You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
D. You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
E. You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.

Solutions: