Facebook Certified media buying professional : 410-101

  • Exam Code: Facebook
  • Exam Name: Facebook Certified media buying professional
  • Updated: Sep 02, 2026
  • Q & A: 152 Questions and Answers

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Facebook 410-101 Exam Syllabus Topics:
SectionObjectives
Campaign Planning- Audience targeting strategies
- Fundamentals of Facebook media buying
- Align campaigns to business goals
Campaign Setup & Implementation- Campaign structure and objectives
- Pixel, SDK and offline conversions setup
- Ads Manager configuration
Measurement and Reporting- Performance reporting tools
- Optimization recommendations based on metrics
- Key performance indicators and insights
Campaign Optimization- Budget management and scheduling
- Bid strategies and delivery optimization
- Placements and Advantage + configurations
Facebook Certified media buying professional Sample Questions:

Question 1

You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

A. You should create a third ad set with a lookalike audience.
B. You should turn off Facebook placement from one ad set.
C. You should switch your optimization from CPM to video views.
D. You turn off Facebook placement from both ad sets.
E. You should turn off Instagram placement from both ad sets.
F. You should create two new ad sets with Instagram as the only placement.
G. You should join audiences into one ad set and run a new campaign with Instagram.


Question 2

You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

A. Change the bid from automatic to manual.
B. Change the audience to a new one.
C. Change the placement of the ads.
D. Refresh the image or video you are using to a new one.


Question 3

What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

A. Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
B. Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
C. People-based multi-touch attribution reporting across all publishers, including Facebook.
D. Measure lift in sales using partner-based ROI measurement solutions.


Question 4

Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

A. Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.
B. You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.
C. You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.
D. You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.
E. You can do direct response marketing to new audiences.


Question 5

Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

A. You should first do a custom audience with the database, and then, a similar audience optimized for reach.
B. You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
C. You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.
D. You should first do a custom audience with the database, and then, a similar audience optimized for similarity.


Solutions:

Question 1
Answer: E,F
Question 2
Answer: B,D
Question 3
Answer: A,B,C,D
Question 4
Answer: A,B,C,D
Question 5
Answer: C

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