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Facebook Certified media buying professional Sample Questions:

1. What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A) The video needs to have a lot of text to convey the right message
B) Make long videos
C) Capture attention quickly in the first 3 seconds of video
D) The product being featured should be featured for the majority of 30 seconds of ad
E) Make sure message is easy to understand with sound off
F) Be open to experiment, test and make changes to your videos

2. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Include Audience Network as additional placement
B) Change optimization from standard delivery to accelerated delivery.
C) Add three new images into the ad set
D) Change the optimization to daily unique reach.
E) Change the campaign objective to engagement.

3. Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.

A) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
B) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
C) The community manager needs to post a new image and create a new campaign with a $20 budget.
D) The community manager should select the boosted post, change the image and re-launch the campaign.

4. Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A) You need to associate the client's website pixel with the product catalog in the Business Manager.
B) You need to create a new pixel and re-upload the product catalog.
C) You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
D) You should run remarketing campaigns without the Facebook pixel.
E) You need to associate the client's website pixel with the product catalog in the Ad Account.

5. What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A) Your goal is to get more conversions
B) You are not generating at least 50 conversion events per week
C) A person clicks on an ad accidentally and closes the window before it opens
D) A website can take too long to load

Solutions: