Salesforce MCE-Con-201 : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer. What should a consultant recommend?

A. Use a Triggered Send Data Extension to capture form data and deploy the email.
B. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
C. Use the WSProxy via SSJS to deploy the email after capturing form data.
D. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.

Question 2

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A. Format the phone field in Salesforce as +1[phonenumber].
B. Select 'Normalize Phone Number' in Journey settings.
C. Select 'US' as the sending country in SMS activity.
D. Configure the phone field in Salesforce as US locale.

Question 3

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team. What method should the team use?

A. Data Views
B. Scheduled Reports
C. Tracking Extracts
D. Send Logs

Question 4

Northern Trail Outfitters sends emails for Password Resets from their web store when requested.
An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?

A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
B. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
C. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
D. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

Question 5

A consultant designs an automation consisting of an Import Activity, SQL Query Activity, Verification Script Activity, and Email Send Activity. Occasionally, the SQL completes successfully although the import file is empty, causing empty audience sends. What improvement should be recommended?

A. Enable Send Logging.
B. Schedule the automation twice.
C. Replace SQL with a Filter Activity.
D. Insert a validation step that confirms imported record counts before continuing.

Solutions: