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NEW QUESTION 37
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
- A. Provide a training set that contains only contacts from the specific countries and regions.
- B. Assign a specific target group with those countries and regions to the target object.
- C. Use Segmentation to select relevant countries and region.
- D. Add an applicable scope for the relevant countries and regions.
Answer: C
NEW QUESTION 38
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- B. Engagement with accounts and contacts is possible only via third party executed campaigns.
- C. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- D. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
Answer: A,B
NEW QUESTION 39
Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud?
- A. Set up a communication medium for each source system.
- B. Load the more reliable data sources before other ones.
- C. Configure the priority for each origin of contact ID.
- D. Make sure the source system is sending the Validation Status attribute.
Answer: A
NEW QUESTION 40
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct Answers to this question.
- A. If a rule consists of more than one condition, they are always logically combined by OR.
- B. The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
- C. A score can have more than one rule model, because rules can have different validity and application scope.
- D. If two rule models with the same validity are active, no rule model is executed.
Answer: B,C
NEW QUESTION 41
Your customer is running trigger-based campaigns based on event registrations, and needs to change the content and target group within the campaign. What are the correct steps to execute?
- A. Pause existing campaign and resume existing campaign
- B. Pause existing campaign and create a new campaign
- C. Stop existing campaign and create a campaign template
- D. Stop existing campaign and create a new campaign
Answer: A
NEW QUESTION 42
When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?
- A. Additional ID and the contact's full name
- B. Additional ID and the contact's address
- C. Shareable ID and Additional ID
- D. Shareable ID and the contact's full name
Answer: A
NEW QUESTION 43
You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct Answers to this question.
- A. E-mails
- B. Push notifications
- C. LINE messages
- D. Forms
- E. Landing pages
Answer: A,D,E
NEW QUESTION 44
You have created your own custom business object and want to upload data to it using an OData service. Where do you find the URL for this custom business object?
- A. Communication Scenario
- B. Communication User
- C. Communication System
- D. Communication Arrangement
Answer: D
NEW QUESTION 45
You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?
- A. SAP Image Library
- B. SAP Product Content Management
- C. Simple Content Repository
- D. Digital Asset Management Systems
Answer: D
NEW QUESTION 46
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?
- A. User Interface Adaptation app
- B. Add Custom View app
- C. Custom Fields and Logic app
- D. Custom CDS Views app
Answer: C
NEW QUESTION 47
You want to create a custom business object and there are three options to load data into it. What UI can you use to show the custom business object's data fields?
- A. Corporate account list
- B. Segmentation models
- C. Contact list
- D. Contact profile
Answer: B
NEW QUESTION 48
Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct Answers to this question.
- A. Manage your Solution
- B. Marketing Extensibility
- C. Map Free Texts
- D. Marketing Application Jobs
Answer: B,D
NEW QUESTION 49
What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?
- A. Export and Import Segmentation Configuration
- B. Export and Import Data (CSV)
- C. Export and Import Software Collection
- D. Export and Import Business Object Metadata
Answer: A
NEW QUESTION 50
You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?
- A. Top Sellers (Interactions) Often Bought Together (Interactions)
- B. Often Bought Together (Interactions) Often Bought Together Across Transactions (Interactions)
- C. Position a Product Often Bought Together Across Transactions (Interactions)
- D. Recently Purchased Items (Interactions) Often Bought Together (Interactions)
Answer: D
NEW QUESTION 51
Every Monday you send recommendations by e-mail to consumers who bought product(s) from a specific product category during the previous week. What target group category should you use?
- A. Trigger-based
- B. Static
- C. Live
- D. Dynamic
Answer: D
NEW QUESTION 52
You need to create a new custom report that contains information from two different data sources.
Which apps would you use to create this?
- A. Custom CDS Views View Browser Export Software Collection
- B. Import Data View Browser Export Software Collection
- C. Import Data Custom Analytical Queries Export Software Collection
- D. Custom CDS Views Custom Analytical Queries Export Software Collection
Answer: A
NEW QUESTION 53
You want to use marketing areas to achieve an end-to-end data separation. Which configuration activities are mandatory when using marketing areas? Note: There are 3 correct Answers to this question.
- A. Create and configure the marketing areas.
- B. Maintain marketing areas in the Provider Credentials app.
- C. Maintain marketing areas for custom fields.
- D. Activate marketing area for campaign execution.
- E. Assign the required roles and restrictions for users.
Answer: A,D,E
NEW QUESTION 54
You want to modify the creation of the best record.What are the correct steps to implement the custom logic? Note: There are 3 correct Answers to this question.
- A. Create filter conditions via Live Target Groups.
- B. Export in Manage Your Solution by creating a change project.
- C. Create an implementation description using ABAP for key users.
- D. Publish an implementation description to your test system.
- E. Test custom logic using predefined test variants.
Answer: C,D,E
NEW QUESTION 55
You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?
- A. Make the origin of contact ID for e-mail shareable.
- B. Implement the enhancement option: revise interaction data before import.
- C. Enhance the interaction contact entity by using the custom field and logic app.
- D. Create multiple origin of contact IDs with type: e-mail.
Answer: D
NEW QUESTION 56
Your marketers are each responsible for different regions and should only have access to the contacts in their own market. How can you implement this data access control? Note: There are 2 correct Answers to this question.
- A. Maintain the communication user.
- B. Maintain the marketing permissions.
- C. Maintain the business roles.
- D. Maintain the marketing areas.
Answer: C,D
NEW QUESTION 57
Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions.
Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note:
There are 3 correct Answers to this question.
- A. Key identifier field
- B. Start, End date
- C. Description
- D. Contact ID
- E. Origin
Answer: B,E
NEW QUESTION 58
Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. Which configuration app can you use to assign the existing data source?
- A. Segmentation Objects and Attributes
- B. Data Sources
- C. Assign to Segmentation
- D. Key Mapping of Segmentation Objects
Answer: D
NEW QUESTION 59
You want to run an e-mail campaign test in your SAP Marketing Cloud quality system. Which applications need to be configured to perform this test?
- A. Campaign Execution Blacklist Sender Profiles
- B. User Lists Campaign Execution Whitelist
- C. Maintain Certificate Trust List Content Studio
- D. Campaign Execution Whitelist Sender Profiles
Answer: D
NEW QUESTION 60
Your customer is already live and requires a new key performance indicator (KPI) in segmentation.
Which apps would you use to do this?
- A. Add Custom View Segmentation Configuration Export Software Collection
- B. Import Data Segmentation Configuration Export Software Collection
- C. Import Data Marketing Extensibility Export Software Collection
- D. Add Custom View Marketing Extensibility Export Software Collection
Answer: B
NEW QUESTION 61
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SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
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