Salesforce Essentials for Marketing Cloud Email Marketers : EEB-101

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A) Email Overlay View
B) Tracking Conversions Tab
C) Send Performance Tab

2. The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?

A) Interactive Email Form block
B) Einstein content block
C) Smart capture block

3. A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A) Contacts Analytics
B) Audience Engagement Over Time
C) Contacts Count

4. A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

A) The send is canceled when the approval is withdrawn.
B) The Send is paused unit is approved again.
C) The originally approved version of the email will be sent.

5. Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A) Sender Profile and AMP script Lookup
B) Delivery Profile and AMP script Lookup
C) Send Classification and Subscriber Attributes

Solutions: