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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Manage email marketing and templates - Design multi-channel campaigns |
| Topic 2: Analytics, Reporting and Integration | 10% | - Analyze campaign performance - Generate marketing reports and dashboards - Integrate with Dynamics CRM |
| Topic 3: Manage Marketing Contacts, Leads and Segments | 25% | - Create and manage contacts and leads - Build static and dynamic segments - Lead scoring and qualification |
| Topic 4: Configure and Manage Core Dynamics Marketing | 25% | - System navigation and settings - Marketing calendar and workspace - User roles and security |
| Topic 5: Event Management and Budgeting | 15% | - Set up and manage events/webinars - Track marketing budgets and expenses - Manage media plans and rate cards |
1. You are using the Scheduler to configure campaign automation.
What does the Number of Days setting control?
A) the number of days between activity recurrences
B) the number of days to wait before performing the activity that follows the Scheduler
C) the number of days to wait before activating the campaign
D) the frequency at which the campaign retries an activity until it succeeds
2. For what two purposes does Microsoft Dynamics Marketing require user licenses for event speakers? Each correct answer presents a complete solution.
A) for speakers to be associated with event sessions
B) for speakers to be associated with events
C) for speakers to view their event sessions
D) for speakers to modify their event sessions
3. Which user role is specifically designed to provide the access privileges necessary for users who work with campaigns and projects?
A) Designer
B) Marketing Manager/VP
C) Administrator
D) Marketing Professiona
4. You spend one hour and 15 minutes working on a task. You need to enter the time on a time slip. What should you do?
A) Enter the time as 1.25.
B) Enter the start time and end time.
C) Enter the time as 1.15.
D) Use the time picker to select the time worked.
5. You need to track the current year s expenses related to public relations (PR). The annual PR budget is $100,000.
Which two actions should you perform? Each correct answer presents part of the solution.
A) Create an estimate for the current year.
B) Create a budget line item that tracks PR expenses and enter $100,000 for the current year.
C) Create a budget worksheet that tracks PR expenses and enter $100,000 for the current year.
D) Create a budget workbook for the current year.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,D | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A,B |
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