Salesforce Marketing Cloud Intelligence Accredited Professional : AP-215

  • Exam Code: Salesforce
  • Exam Name: Marketing Cloud Intelligence Accredited Professional
  • Updated: Oct 22, 2026
  • Q & A: 64 Questions and Answers

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Salesforce AP-215 Exam Syllabus Topics:
SectionObjectives
Topic 1: Marketing Intelligence Platform Fundamentals- Administration and Security
  • 1. Workspace and account settings
  • 2. User management and permissions
- Platform Overview
  • 1. Marketing Cloud Intelligence (formerly Datorama) overview
  • 2. Key features and capabilities
Topic 2: Data Harmonization and Data Model- Dimensions and Measures
  • 1. Creating and managing dimensions
  • 2. Creating and managing measures (KPIs)
  • 3. Calculated measurements
- Parent-Child Data Streams
  • 1. Data Update Permissions
  • 2. Linking data streams
  • 3. Override Media Buy Hierarchies
- Data Classification
  • 1. Attribute classification
  • 2. Hierarchy management
Topic 3: Reports and Activation- Report Types
  • 1. Report scheduling
  • 2. Standard and custom reports
- Data Export
  • 1. Exporting data and insights
  • 2. Integration with external tools
Topic 4: Data Integration and Configuration- Data Stream Types
  • 1. Configuring data source properties
  • 2. Understanding different data stream types
- Data Mapping
  • 1. Mapping fields from source files
  • 2. Data model configuration
- Data Ingestion
  • 1. Scheduling and refresh settings
  • 2. File upload and API data sources
Topic 5: Data Visualization and Dashboards- Dashboard Design
  • 1. Building dashboards
  • 2. KPI widgets and chart types
- Filters and Drill-Downs
  • 1. Global and local filters
  • 2. Drill-down configuration
- Calculated Measurements
  • 1. Creating custom calculations
  • 2. Formulas and functions

AP-215 Exam FAQ: Informed Choices, Real Preparation

The official Salesforce Marketing Cloud Intelligence Accredited Professional outline defines 5 domains. The leading three are Data Integration and Configuration, Data Harmonization and Data Model, and Marketing Intelligence Platform Fundamentals. The full list is in the topics section above, and DumpsTests's 64 practice questions cover each one.

Available to Salesforce Partners via Partner Learning Camp Since requirements change over time, confirm the latest on the official Salesforce exam page before scheduling.

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    The AP-215 exam is a Salesforce certification exam validating the Salesforce Marketing Cloud Intelligence Accredited Professional syllabus shown above. It belongs to these credential paths: Marketing Cloud Intelligence Accredited Professional. Candidates in 2026 start with DumpsTests's 64 practice questions, available as a printable PDF, a Windows Desktop Test Engine, and an Online Test Engine — three versions of the same materials.

    The Salesforce Marketing Cloud Intelligence Accredited Professional exam contains 30 to complete within 60 minutes. Timed simulation in the DumpsTests Desktop Test Engine teaches that rhythm before exam day does.

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      Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
      Question #1

      A technical architect is provided with the logic and Opportunity file shown below:
      The opportunity status logic is as follows:
      For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
      For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

      Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
      "Day" - Standard "Day" field
      "Opportunity Key" > Main Generic Entity Key
      "Opportunity Stage" - Main Generic Entity Attribute
      "Opportunity Count" - Generic Custom Metric
      A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

      • A. 1
      • B. 2
      • C. 0
      • D. 3
      Reveal Solution  Discussion  0

      Correct Answer: C  🗳️

      Explanation: Only visible for DumpsTests members. You can sign-up / login (it's free).

      Question #2

      The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:

      The mapping is as follows:
      Day - Day
      Web_site_source - Main Generic Entity Attribute 01
      Page Views - Generic Metric 1
      *Note that 'web_site_key' and 'web_site_name' are NOT mapped.
      How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

      • A. 1
      • B. 0
      • C. 4
      • D. 3
      Reveal Solution  Discussion  0

      Correct Answer: C  🗳️

      Explanation: Only visible for DumpsTests members. You can sign-up / login (it's free).

      Question #3

      Which two statements are correct regarding the Parent-Child configuration?

      • A. Parent-Child configurations can cause performances issues
      • B. Parent-Child allows sharing both dimensions and measurements
      • C. A Parent-Child cannot be configured between an Ads data stream type and a Conversion Tag one.
      • D. Parent-Child links different tables based on shared key values
      Reveal Solution  Discussion  0

      Correct Answer: A,D  🗳️

      Explanation: Only visible for DumpsTests members. You can sign-up / login (it's free).

      Question #4

      A client provides the following three files:
      File A:

      File B:

      File C:

      File A was uploaded using the Ads data stream type.
      The client would like to create this view (data from Files B & C) in Datorama:

      Which proposed solution would cause a false connection between the two files?

      • A. VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
      • B. Custom classification
      • C. VLOOKUP in Data Stream C. Vlookup will return "MB Name"
      • D. Data Classification
      Reveal Solution  Discussion  0

      Correct Answer: A  🗳️

      Explanation: Only visible for DumpsTests members. You can sign-up / login (it's free).

      Question #5

      A technical architect is provided with the logic and Opportunity file shown below:
      The opportunity status logic is as follows:
      For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
      For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

      Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
      "Day" - Standard "Day" field
      "Opportunity Key" > Main Generic Entity Key
      "Opportunity Stage" - Main Generic Entity Attribute
      "Opportunity Count" - Generic Custom Metric
      A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

      • A. 1
      • B. 2
      • C. 0
      • D. 3
      Reveal Solution  Discussion  0

      Correct Answer: C  🗳️

      Explanation: Only visible for DumpsTests members. You can sign-up / login (it's free).

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