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| Section | Weight | Objectives |
|---|---|---|
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Sitemap | 18% | - Unified customer profile building - Web SDK implementation - Catalog and page mapping - Content zones configuration - Sitemap design and best practices |
| Solution Overview | 16% | - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components |
| Data Integration | 14% | - Salesforce Connector integration - Data flow management within and outside the platform - ETL feed system implementation - Event API usage and configuration |
| Setup & Administration | 6% | - Identity system configuration - User attributes management - Platform configuration and setup procedures |
| Segmentation | 18% | - Segment export and integration with Journey Builder - Segment performance reporting and analytics - Segment creation and management - Segment rules, filters and goals configuration |
| Activation | 18% | - Campaign creation and execution - Open-time email campaigns - Mobile and server-side campaigns - Campaign optimization and measurement - A/B testing setup and analysis |
Question 1
What are two ways to populate the interaction studio catalog? [check]
A. ETL Feed
B. Web sdk
C. Email pixel
D. Third-party integration
Question 2
What controls how content and product recommendations display in an open time email campaign?
A. Catalog Setup
B. Promotion Eligibility
C. Campaign Template
D. Item Template
Question 3
What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?
A. Exclusion
B. Variation
C. Booster
D. Elimination
Question 4
What two features of interaction studio have functionality to perform an A/B testing?
A. Recipes
B. Templates
C. Campaigns
D. Segments
Question 5
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
A. Identify, understand, decide, act, analyse
B. Know, understand, personalise, engage, analyse
C. Profile, insight, understand, act, analyse
D. Data-in, understand, engage, data-out, analyse
Solutions:
| Question 1 Answer: A,B | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: B,C | Question 5 Answer: A |
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