Google Reporting and Analysis Exam Practice Test : adwords-reporting

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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

A) Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
B) Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
C) Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.
D) Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.

2. When you open Google Analytics for reporting, there are six categories of reporting. Which of the following is one of the six categories of Google Analytics reporting?

A) Visitors
B) IP Addresses
C) Sales
D) Referrers

3. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)/Revenue from Sales
B) (Revenue from sales - Advertising costs)
C) (Revenue from sales - Advertising costs)/Duration of Ad
D) (Revenue from sales - Advertising costs)/Advertising costs

4. Todd has a Google AdWords advertisement that is performing well and creating conversions. This Google AdWords is outperforming all other ads he's running and he'd like to generate more sales from the ad. If you were consulting Todd, which of the following choices would you recommend for the Google AdWords ad that is already performing well?

A) Add more keywords
B) Run the website optimizer
C) Increase the cost-per-click bids
D) Run Google Analytics

5. Which of the following statements best describes the relationship between Google AdWords and the quality score?

A) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
B) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
C) The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
D) The higher a keyword's Quality Score, the better its ad position.

Solutions: