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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following is the default setting for the Keywords?

A) Negative match
B) Phrase match
C) Broad match
D) Exact match

2. Which of the following settings limits the number of times your ads appear on the Display Network to a unique user?

A) Frequency capping
B) Ad rotation
C) Bidding option
D) Ad scheduling

3. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?

A) Political ads
B) Cigars
C) Cars
D) Puppies

4. Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A) Organic marketing
B) Search engine marketing
C) Localized search results
D) Search engine optimization

5. Which of the following is used by Google to retrieve information?

A) News server
B) IRC server
C) Doc server
D) FTP server

Solutions: